6 Steps to Creating a Product Funnel

Creating a product funnel is definitely one important aspect of running an information business. You need to have at least 3-4 different information based products in order to meet the changing needs and demands of your potential clients. You can't just offer ebooks all the time especially when your customers are starting to need a bit more. Here's your guide to creating your own product funnel:

Learn from your competitors. Identify and research the people that you're going up against who are extremely successful in this business. What kind of products do they offer? How do they market them? What are their price tags? What makes one product different from the rest? Research at least 10 of your strongest competitors and I'm sure you'll get an idea.

Know your target audience. This is something that you need to do even before you start your information business. You need to know their needs and demands so you'll know the products to create to serve them really well. Also, know their buying power. You don't want to create products with price tags that these people will not be able to afford.

Start with ebooks. Everybody who's offering information based products start small. The reason for this is because your potential buyers wouldn't just shell out a hundred dollar bill on their first purchase. Of course, they would want to make sure first that they'll get their money's worth. So, the first products that you should create are small ebooks and audio products that cost $30-$50. With these products, you can discuss popular topics and issues related to your niche without going too deep. Give your prospects valuable information but make sure to leave out something so they'll look forward to your next offerings.

Analyze the success of your low-end products. Before you decide to create a middle-end product, analyze your eBook sales first. Were you successful? Did you get the number of sales that you were hoping for? You can only move forward if your sales are impressive. This means that you've succeeded in building a following and that your client base is now ready for more products.

Start creating middle-end products. Your customers wouldn't be satisfied with your ebooks in the long run. So, give them something that will meet their changing needs -create seminars (teleseminars and webinars). These can be conducted through phone or through Skype. You can invite as many prospects but it's best if you stick with smaller audience. Middle-end products are obviously more pricey compare to ebooks so you can expect more earnings. Depending on the response of your clients, you can go ahead and create high-end products such as one-on-one coaching programs. These are the most expensive type of info products. Again, ensure that they're worth every penny so your prospects will not think twice about signing up.

Promote your product line. Ensure that you promote all your products properly by communicating their unique selling preposition. The more sales you generate, the more opportunities you get to make new products.

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Review of Magento

Magento 1.4.0 is a free open source shopping cart created by Varien. It is supported by UNIX, Linux and Windows operating systems. The language is PHP and the database is MySQL and has its own source code. One of the things that is liked about this product is there is no product limit or category limit. It also comes with multi-language support built right in. Many of the things that you would look for in a shopping card are here such as gift certificates, newsletters, product reviews, customer registrations, discount coupons and so on.

It also includes the many different shipping features such as UPS lookup, price and weight range as well as UPS, FedEx, USPS and Canada Post lookup. Also included are the various tax options such as VeriSign, country and state options, PayPal and so on. Support is also featured with both paid and free support as well as customer forums. The reports include inventory, low stock, search and sales reports. So this is a complete shopping cart for those that are looking for something that will work with their eCommerce site completely. For a free open source shopping cart, it is loaded with features.

Many users love this shopping cart, although there were some dissenting voices. Some of the dissent was about the scripts of the cart, confusing and too hard to learn. The majority of the people reviewing this product liked it for its stability, ease of use and solid performance. This has established itself well in the shopping cart community. It is a midrange player that is strong and is aimed mainly at ecommerce businesses that are serious. This includes those that have revenue in the tens of millions. It is not advised for small shop owners to use this as users can be frustrated.

This is a serious product and will take time, effort and hardware to properly set up. It has its detractors but is a solidly built product that works. One consideration would be to have a dedicated server or host when using this shopping cart. It can be a bit of a resource hog on those servers that are not dedicated and this can be considered a drawback. It is not for consideration by everyone. Some may decide on a simpler shopping cart to use. Learning this is fairly easy and installation to your eCommerce site online is simple.

In the end, it is a good open source cart to use. It has all the features that are available for paid shopping carts. However if you are a small business or do not have a dedicated server, you may want to look elsewhere for a shopping cart. If you are a high revenue business, this could be the answer to your desires and needs. It is solidly built with the features that you want and a free price. Take the time to look at Magento as a source for your next shopping cart. It is well worth looking into and using as a part of your eCommerce business site.

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Info Product Creation the Fast Way

There are a lot of people who aren't able to completely outsource this important business activity, though it's not necessarily a viable option for everyone. The thing is there are so many business people who are not tapping the opportunity to be more successful in building their business revenue.

Interviewing experts for your info product creation is way faster than writing another eBook or report, or creating another audio or video how to product. Here, you don't really need to be knowledgeable on the subject. You just have to know the basics. Since you're interviewing an expert, the information they provide in the interview is most likely high quality. So just have to know how to ask good questions. An info product in the form of interview has a high-perceived value since an expert is the one providing the content.

You can also tell them that they are welcomed to promote their book or some other kind of related products or services at the end of the interview. Tell the experts that you're marketing your interview with him/her to reach as many people as possible. Once you're done with the interview you can have an audio product that you can give away as freebie and be able to persuade people to join your list. To boost the perceived value of your audio interview; it's recommended that you have it transcribed into text as well.

An interview will give an access to the experts quickly. Since you're interviewing an expert you are also classified to be an expert. Remember the Law of Association. People will connect you with the person who excels in his/her chosen field. With it you can partner up on future launches and you'll have potential partners that will market your products or events when you have. This could create a big boost to your info products in the end. It is like creating an info product without needing to learn to do it.

Info product creation doesn't necessarily need to be complicated or hard if you know the good way of doing it. And that smart way would be to leverage other people's skills and time. The response has been extraordinary. The need in the marketplace is nearly overwhelming. Experts might provide answers to some people's problem. In this way you could turn those contributions into products you can sell over and over. With specific how-to and resources you may turn your one-time events and consulting skills into saleable products. The only thing you need to start with is the ability to take action.

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Kraftwurx Uber Explained

The waters have certainly been tested in the 3D Printing Industry, now considered still in its infancy with an infinite number of future possibilities. Harnessing its vast potential and bringing that potential to the consumer in today's market place has yielded challenges. Kraftwurx, the newest player in this arena, has positioned itself to be the company that finally brings it all together. Thus far, the trend with companies like Kraftwurx has been to concentrate on in-house production of 3D Printed products to meet consumer demand, leaving only a small number of highly specialized jobs to be expedited by neighboring bureaus. This has afforded these companies some advantages. However, this business model has demonstrated some problems and inefficiencies that have negatively impacted their customers. Long lead times, material shortages and quality issues have become the norm, setting low standards and even lower consumer expectations.

Kraftwurx approach is entirely different. They establish a cooperative, dynamic web of veteran 3D Printing Bureaus across the globe, organized and structured to bring the highest quality products in the shortest time and at the lowest possible cost directly to the consumer. How are they accomplishing this? By leveraging the experience of the existing infrastructure and bringing their expertise to the table. The business model is all in the patent-pending software program licensed to Kraftwurx from sister company Digital Reality.

There is another aspect to the Kraftwurx business model. Democratized manufacturing is the name given to the maker-movement growing around the world. People everywhere with the skills to create and innovate are finding that 3D printing provides an excellent opportunity to bring their skills to market in the form of products and gadgets without the expense and difficulties of traditional manufacturing.

Kraftwurx is designed to place the customer in the driver's seat. The website makes it possible to design, manufacture and sell unique, personalized products, utilizing the wide range of bureaus available within the Kraftwurx network. These bureaus are offered the opportunity to produce the product as close to the end user as is possible, affording the consumer a competitive cost by avoiding shipping charges and possibly import/export and customs fees too. Not to mention that as a seller you don;t have to do anything but design and sell, kraftwurx handles everything else.

Finally, Kraftwurx provides the consumer with the ideal selling environment, by way of its User Accounts Stores, making the products available to online shoppers at the touch of a button. Revenue from these sales, in turn, will go directly back to the seller that created them.

It is really all about the customer from start to finish. Kraftwurx has observed the potential and is now poised to exploit it, yielding great benefits to those entrepreneurial individuals ready to capitalize on the next Industrial Revolution.

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PayPal's Return Policy and Its Significance to Digital Product Merchants

One of the only concerns I had in dealing with DigiResults was that I would be in charge of granting refunds (DigiResults themselves will issue the refund to the customer if you give them the greenlight to do so) to any customers who are dissatisfied with the quality of my product. That means more freedom but more work for me as I had to play judge with every new requested refund.

I mention this because I recently came across something interesting which relates to any digital product merchants (like me) who use an affiliate network like DigiResults or any instance where PayPal is involved for transferring money in part; something which all merchants should be aware of. I'm referring to PayPal's dispute policy as it pertains to digital products.

In their "what items are not covered under buyer protection section", they make it clear that "there are some payments that we do not cover including... most intangible items". Intangible items refers to a number of things which includes digital products and services.

What this means is that you (the merchant) are not liable or obligated to offer a refund on your digital product because digital products are not covered by PayPal's refund policy.

This also means that disreputable merchants could use this in their favor to give disgruntled customers the cold shoulder time and time again without repercussion.

This is just something for you to be aware of. That being said, the best thing to do is to establish a return policy which you can mention on your sales page to help encourage sales and stick to and follow it by the letter through all complaints whether that means approving or denying a refund.

And remember that while you're not liable or obligated to grant refunds in that scenario, people can still write nasty and discrediting things about you and your product online which can have an adverse affect on future sales/customers, so it's just something to keep in mind that it's in your best interest to again be as fair and just as possible when it comes to refunds.

Lastly, remember that the one caveat of this is that the customer can still file a credit card dispute if they used that card for the purchase. These disputes can be investigated like any other, and if you have evidence that the customer broke the terms of your refund policy (hence having your refund policy written specifically in a special section), then the customer won't have a leg to stand on, let alone a case against you.

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Create An Internet Marketing Product That Sells

Create an Internet marketing product that sells is very difficult nowadays since there is so much competition in this niche. For all the right reasons since buyers in this market are passionate and will buy again and again.

With so many competitors writing on the same topic, it's hard to persuade the people that your product is the one they should buy.

Unless you're already well-known in the field, people are not going to believe in your expertise to teach them and would rather choose a guru's product.

So how can you win over customers if you don't have a well-established reputation?

Here are the steps you need to carry out to create an Internet marketing product that sells:

1. Hot Topic

If you want to get attention for your product, the topic matters a lot. Always choose a topic that people regularly talk about and that is always brought up in conversations on blog or in forums.

Topics like Facebook, social marketing, list building, blogging are always in demand. If you choose a wrong topic that hardly gets any interest, you'll definitely struggle with selling the product.

2. The Offer

Next you need to create a good offer. An offer that the buyers don't need to consider what your track record is because it's so good.

For example, if you sold a list building course for twenty dollars and offered bonus interviews with other experts, a transcription of the interviews and an audio recording of your ebook, and a live webinar, buyers won't need to think too much about getting your product.

This is called an irresistible offer. If your offer is already an amazing deal, then making the sale is relatively easy.

3. Create the 'aha' moment

With your product, you need to create an 'aha' moment. If possible put this at the front and another one near the end of your product.

Your customers will be drawn to consume your product when you offer a good 'aha' moment right at the beginning. The 'aha' moment at the end will give them a good lasting impression of your ebook.

So what is an 'aha' moment?

It's when you explain the same principles, but give it a slight twist.

For example, instead of explaining how to install a blog, you can explain how to install several blogs in one domain and to personalize each of them.

Since the majority of products talk about installing one blog on a domain, you can be different and talk about installing multiple blogs.

See how easy it is? You don't need to reveal something ground breaking. Just be slightly original and make people remember you.

4. Getting the feedback

Since you have priced your product so low but have delivered excellent value and information, your buyers and affiliates will become your fans.

You have proven yourself to be knowledgeable, trustworthy and a good business man.

This is the kick start you need to start your online business. You can now sell more expensive products to these existing customers since they now trust and know that you will deliver as promised.

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What's the Easiest Product to Sell Online?

The easiest type of product to sell online is an information product. Not only are information products easy to sell but they are also easy and inexpensive to create as well. You really don't need much technical expertise in order to create a great product.

What would I define as a great product? In my opinion a great product is one that delivers great value content that helps the buyer to achieve a particular result and overcome a specific challenge. A great product also needs to be easy to follow and understand and spell out exactly what steps the buyer needs to take in order to get the promised result in clear, non-technical language.

Information products are easy to sell online for many reasons. First of all the primary reason that potential buyers are using the internet is to search for solutions and answers to specific problems and needs they have i.e. people are already actively looking for information. Even if ultimately they are looking for a physical product to solve their problem they are first looking for information to help them choose the right product and often once they've purchased their product they still have a need for help with making the most of it in some way.

Another reason that makes information products easy to sell online is that they can be deliver to your customer via the internet itself which means they get the information instantly and don't have to pay any delivery costs. In this day and age people are used to being able to get the information they need straightaway and generally don't want to sit around waiting for it to arrive in the post. Because you are delivering your information as downloadable digital products you can reach a much wider market, even a global market, which increases your sales opportunities hugely.

Even if your main business involves selling a physical product or delivering a service digital products are great marketing tools. You can use them to drum up interest by giving away a free introductory guide for example. They can be sold to give people a taster of what you have to offer with your more expensive and indepth products and programmes.

The good news is that digital information products such as ebooks are also very easy to create and usually cost nothing more than your time. So whether you are starting a business from scratch or a more established business think about how you could increase interest in your business and sales by creating an information product.

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Creating Information Products - Which Format Should You Choose?

Information products usually fall into one of 5 different formats: text, audio, video, software or intangible/experiential products like consulting, seminars or coaching programs. In addition, these formats can be made into digital or physical products and often easily lend themselves to both.

Let's start with text-based products. Some examples of text-based info products are articles, white papers, special reports, books, e-books, manuals, e-courses, binders or workbooks. These are generally the easiest to create and distribute because all you need is a word-processor for the more simple ones. As they get more complex, you'll use graphics, PDF and page layout programs. For someone just starting out, a text-based e-course can be created very quickly and sent out via e-mail. Text products are by far the easiest to transmit over the Internet because they generally have the smallest file sizes. Of course, the file sizes increase as graphics are added, but the size is still insignificant compared to audio or bandwidth-hogging video.

Audio Products

These are usually audio CDs or downloadable digital files (generally MP3s). Technically speaking, audio is more complex to work with when compared to text products. With audio, you need to have a way to record (usually a digital recorder) and it's important to get as clean of a recording as possible (this is easier said than done). Once it's recorded, it needs to be edited with audio editing software. If you want your product to be really professional-sounding, you may want to consider adding some music and a voiceover intro and outro on the beginning and the end. When you have your recording sounding the way you want it, you then export it as a stereo file. If your product is going to be digital, you'll take that master file and convert it to the format you want using a sound conversion utility. If you've decided to make an audio CD, you'll have a bit more work to do. You'll have to take your master file, cut it into "tracks", export each track as a separate file and then use a CD burning program to assemble the individual tracks (files) and burn a master CD. This is the disc you'll give to your duplicator. You'll also need to create CD surface artwork and the art for whatever you're packaging the CD in.

Video Products

The same basic process described above for audio also applies to video, except that you've now got a visual component. Video products are generally DVDs (for physical products) or if they are digital, they are usually converted to one of the following file formats: MP4, Quicktime, Windows Media or Flash. Be aware that working with video is much more demanding in many ways: it's more expensive and generates far more data which means you'll need a reasonably powerful computer and fast hard drives (7200rpm to do it properly). Another thing to be aware of when working with video is that, unlike audio, any edits you make will be visible on the video, which means it's much more important to be able to deliver longer sections of content without making mistakes. You'll also need to have the correct lighting and, if you want the video to be interesting, more than 1 camera so you can cut to different angles when editing. A minimum of 3 cameras is recommended for producing professional products - but that means paying 3 camera operators and then having 3 times as much video to edit later, which adds to your production cost (you'll find a lot - if not most - of the expense when doing a video product is in the editing). Once you have your video edited the way you want, you'll convert it to a downloadable format or get someone to "author" a DVD master, which means they'll put a "splash" screen and a DVD menu on it and get it ready for duplication or manufacturing.

Software

Unless you're a programmer, you'll probably be working with someone called a "coder" who will be responsible for implementing your ideas. There are people on Vworker and eLance that write software and will work on a project basis. One thing to make very clear in advance is who owns the work - and it would be a good idea to check with an attorney to see what kind of contracts and agreements you'll need to have signed to protect yourself. Other ideas for software products could be a toolbar or an iPhone or Android app.

Intangible Products

Most people don't think of a seminar or coaching program as an information product, but intangible products like these can still be marketed and sold - and they can easily be turned into a product by recording or packaging them into one of the above formats. Many people make money not only from putting on a live seminar but also from recording it and then selling the seminar as an info product from then on.

Manufacturing costs

For digital (downloadable) products, the costs are negligible, aside from the bandwidth charges, which can add up if your product is "streaming". If it's downloadable, then you'll generally only have to pay for the initial download, since most people will play it back off their hard drives from then on. It shouldn't be too much of an issue unless your product is very video-intensive, like a multi-day video training. If this is an issue, then hosting your video on Amazon's S3 service can really reduce the expense. For physical products, there are the "hard" costs of the materials, such as printing, media (CDs/DVDs) and packaging, not to mention the shipping costs, which leads many infopreneurs to wonder if they shouldn't make all of their products digital.

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4 Ways of Making Money With Information Products

There are many reasons to start an internet business. Unlike a traditional business an internet business does not take a lot of money to start up. Every day people all over the world are buying goods online. There is an ever increasing marketplace for products and information. Also in times of economic uncertainty people are looking at how they can find alternative income.

By selling information products on the internet you can earn a passive income. It takes a little work to implement, but once up and running it is pretty much set and forget. You spend around an hour on it each day and also check emails for any sales that have come in. Remember the whole world is divided into time zones so while you are sleeping in your continent you may have made a sale in another time zone elsewhere in the world.

There are many different ways of earning an online income. Here are 4 ways you can earn an income with information products.

1) Create a membership site

These have become popular over the years. Instead of selling a product once you set up a recurring billing system which enables the person to buy from you every month. The basic concept is that members pay you each month to get access to products, services or information.

2) Selling e-books

The ability to get information pretty much instantly is a big plus and e-books deliver on this score perfectly. They are far easier to sell and deliver than physical products. There are drawbacks of course - refunds can be quite common and also some people blatantly sell the e-book around the internet without permission from the author.

Despite the drawbacks it is still worth putting the time and effort into creating your own e-book. For one it will cost you nothing apart from a little time and effort needed into doing some research on the topic. Once done you will have your own book that you can either sell on your own website or get others to sell it for you. These are called affiliates.

3) Become an affiliate

An affiliate agrees to promote someone else's product and when a sale is made the affiliate gets a proportion of revenue and the rest goes to the owner of the product. There are various websites which house affiliate related products which you can sign up to. The advantage is you do not need to create your own product.

It can be tough trying to sell someone else's product. However, if done correctly it can be quite lucrative. There are many affiliate e-books available ranging from dating to how to cure warts.

4) Create an e-book store

This is an online store selling many different e-books. Your own website would probably sell a single e-book either written by you or someone else, but an online e-book store would sell many. You could write and sell your own e-books in the e-book store of course, but it will be very time consuming for you to write many books. Alternatively you could hire others to write them for you. Perhaps a better bet is to stock books written by others and be an affiliate for all books.

People are always looking for information on various subjects such as how to cure diseases to how to make a cabinet. The possibilities are endless. I hope this article has given you a few ideas on the different ways of making money with information products.

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Mistakes To Avoid When Evaluating New Product Development Potential

Manufacturing companies usually conduct thorough evaluation by means of a focus group to assess the market potential of an idea before moving onto the next step in new product development. All companies are advised to go through this process if they want to fine-tune the features of a product or determine what other changes could be done to improve its sales performance.

This is the first opportunity that companies can present the product to consumers before its actual release into the market. Hence, it will also give a product development company lots of insight into how they can improve the product. Sadly, there are a few common mistakes committed during this process. It therefore limits a company's ability to achieve the purpose of conducting a focus group discussion in the first place. To learn how you can maximize this activity, you must also do away with these common mistakes.

The first and most common mistake committed by companies when evaluating new product concepts is to have pre-biases on the consumer response. A typical focus group will start with the presentation of the new product concept's category, usage, and other features. The major flaw with this approach is that the presentation is solely focused on the highlights of the product and is often discussed in line with the category from which it belonged to. Oftentimes, it is also presented to address the consumers' problems so they are naturally compelled to "like" the product.

To prevent this from happening, avoid focusing on the product itself as if it were finalized. You have to keep in mind that this is concept exploration and trying to assess the feasibility of the concept as a product. You need to get the audience to provide you with the response, not feed it to them or influence it in some way.

Another mistake often committed by a product development company through concept evaluation is to generalize consumer votes. You should refrain from asking a close-ended question because there is a huge gap between a "yes" and a "no". Instead of asking consumers if they'd be interested to purchase a given product, you should rather ask assess the degree of purchase interest.

You can take cues from their body language to assess their interest in the concept you have offered them. When you ask them if they'd be willing to buy the product, check if they were slow in raising their hand. If so, this means lack of commitment to the concept and some are even compelled to raise their hand because the others did so. What you are looking for is a firm and fast hand because it signifies more than just a positive response. It is also an indicator that the participant believes in the concept, which explains their enthusiastic response.

Even when you produced a positive reaction from consumers about the new product development concept, you have to probe deeper. Do not take yes for an answer. Instead, examine the why and how about their decision to purchase the product. You should also generate ideas from them when in comparison to other similar products in the market. This will provide you insight on how you can further improve your current concepts.

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Info Product Creation: A Solution for a Hungry Market

Their cost saving translates into more profits for online entrepreneurs along with a more economically priced product. It has near zero risk to implement, unless you first create your product before you research your niche, and it requires least personal labor to run. It's ultimately a residual income producing cash machine.

The factors that will mostly contribute to effectiveness of whether or not the product will harvest limitless rewards from its creation, assembly and marketing are quality of product from the eyes of buyers when compared with competition products. The product should have a huge demand and ferociously starving target audience that really has got money to spend. That's why it is critical to target a market that has the money to invest, and is in serious need of the solution. So make an effort to pinpoint questions that address an area where your target audience feels the most desperation, pain, or extreme need for a solution. Provide a very thorough info product covering in detail everything someone may want to know about.

Create a product with all the totally best, most useful, easy-and-fun-to-read information possible. Your product is going to be outlined in accordance with accelerated learning principles that involve audio, video, text and exercises. This may interact with the buyer and they'll associate this easy-to-remember and practically applicable style to your business. They'll be truly thankful and hopefully spread the word about you and purchase your other products. Classic rule of info product creation is finding a hungry market and offer them with an answer.

Finding a hungry market and making a product to resolve their problem is half of the job done and halfway to info product riches. The other half is all about getting it automatically marketed or exposed to those places where your target market hangs around. Most often this is achieved by setting up PPC campaigns on Google/MSN/Yahoo, writing several number of articles and submitting them to article directories, setting up an auto responder with a follow-up sequence, designing a content auto-updating blog, submitting blog posts to bookmarking sites and others.

Info product creation must satisfy its hungry market, so after your first info product, start a steady stream of problem-solving, niche-related products. Create an information product that will help your prospects to achieve their goals. Create a survey to determine the details of what they want rather than creating something you think they need. Share the creation process with them in the process. That comes from hearing their questions, answering them, and resolving their problems. Whenever someone buys your products be sure to back-end market your other products to them. Anyone who bought from you once and was happy is very likely to purchase from you again.

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How to Record a 10-Hour Study Course in 10 Hours

Getting the education or skills needed to solve a pressing issue or realize certain goal can be a daunting task for those people who have regular day jobs or those who are always on-the-go. This is why home study courses or programs are extremely popular these days. They provide online users the chance to get additional education conveniently, quickly, and most importantly, affordably.

If you're an information marketer, I wish to help you create your own 10-hour study course in just 10 hours. Sounds impossible? You'll be happy to know that it isn't. Here's what you need to do:

First thing to do is to identify the things that you can use to put together a 10-hour study course. You can use the content of your ebooks, the seminars that you've recorded, or a part of your CD and DVD series. Through this, you'll be able to save so much time. Create an outline. After gathering the materials that you can use, create an outline for your study course. Start by listing down the objectives or the goals of the program. Ensure that they're realistic and measurable. Also, ensure that these goals will be met at the end of the course. Then, list down the topics you're going to cover. Decide ahead of time if you're going to ask your clients to do hands-on practice. Provide them with tools that they'll need to use. Use high quality recording tools. Invest on getting high quality microphones and recording tools to ensure the quality of your study course. When buying for supplies, make sure that you test as many products and brands as possible to easily make well-informed decision. It will also help if you ask other people for recommendations. Start recording. Get a nice, quiet place where you can do your recording. If you have the money to spare, rent a studio near your area. This will ensure the quality of your recordings. Most of the studios will allow you to rent their equipment as well. If that's not an option, convert a room in your house into a recording studio. There are do-it-yourself guide available online on how you can sound proof it. Then, get the equipment you need. Here's how you can record your study course: Start by telling your audience what the course is all about. Give them the list of information that you'll be giving out and explain how these can help them realize their goals or solve their pressing issues. Listen to the first part of your recording before you continue. Ensure that you do not capture annoying noises that can ruin the listening experience of your clients. Continue by explaining your topics thoroughly. Do not assume that your clients know something about your subject already. Explain your ideas as if you're talking to people who are clueless and do not skip anything no matter how obvious they may seem to you. Use conversational tone. Make your recording sound interesting and engaging by simply using conversational, friendly tone. Using your sense of humor will also help. Ask questions from time to time, get your clients to do hands-on practice, and share relevant experiences and stories. If you focus on recording your study course, it will take you less than 10 hours to complete it especially if you don't have to write the content from the scratch. Create New Programs For Your Sales Funnel   How to Make an EBook Cover for Free   Sending Personalised Greeting Cards   How Creating Your Own E-Book Can Boost Your Online Revenue   Repurposing Content For The Web - How To Reuse Your Old Content   The Top Two Mistakes of First-Time Information Product Developers