There are a lot of people who aren't able to completely outsource this important business activity, though it's not necessarily a viable option for everyone. The thing is there are so many business people who are not tapping the opportunity to be more successful in building their business revenue.
Interviewing experts for your info product creation is way faster than writing another eBook or report, or creating another audio or video how to product. Here, you don't really need to be knowledgeable on the subject. You just have to know the basics. Since you're interviewing an expert, the information they provide in the interview is most likely high quality. So just have to know how to ask good questions. An info product in the form of interview has a high-perceived value since an expert is the one providing the content.
You can also tell them that they are welcomed to promote their book or some other kind of related products or services at the end of the interview. Tell the experts that you're marketing your interview with him/her to reach as many people as possible. Once you're done with the interview you can have an audio product that you can give away as freebie and be able to persuade people to join your list. To boost the perceived value of your audio interview; it's recommended that you have it transcribed into text as well.
An interview will give an access to the experts quickly. Since you're interviewing an expert you are also classified to be an expert. Remember the Law of Association. People will connect you with the person who excels in his/her chosen field. With it you can partner up on future launches and you'll have potential partners that will market your products or events when you have. This could create a big boost to your info products in the end. It is like creating an info product without needing to learn to do it.
Info product creation doesn't necessarily need to be complicated or hard if you know the good way of doing it. And that smart way would be to leverage other people's skills and time. The response has been extraordinary. The need in the marketplace is nearly overwhelming. Experts might provide answers to some people's problem. In this way you could turn those contributions into products you can sell over and over. With specific how-to and resources you may turn your one-time events and consulting skills into saleable products. The only thing you need to start with is the ability to take action.
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