Magento 1.4.0 is a free open source shopping cart created by Varien. It is supported by UNIX, Linux and Windows operating systems. The language is PHP and the database is MySQL and has its own source code. One of the things that is liked about this product is there is no product limit or category limit. It also comes with multi-language support built right in. Many of the things that you would look for in a shopping card are here such as gift certificates, newsletters, product reviews, customer registrations, discount coupons and so on.
It also includes the many different shipping features such as UPS lookup, price and weight range as well as UPS, FedEx, USPS and Canada Post lookup. Also included are the various tax options such as VeriSign, country and state options, PayPal and so on. Support is also featured with both paid and free support as well as customer forums. The reports include inventory, low stock, search and sales reports. So this is a complete shopping cart for those that are looking for something that will work with their eCommerce site completely. For a free open source shopping cart, it is loaded with features.
Many users love this shopping cart, although there were some dissenting voices. Some of the dissent was about the scripts of the cart, confusing and too hard to learn. The majority of the people reviewing this product liked it for its stability, ease of use and solid performance. This has established itself well in the shopping cart community. It is a midrange player that is strong and is aimed mainly at ecommerce businesses that are serious. This includes those that have revenue in the tens of millions. It is not advised for small shop owners to use this as users can be frustrated.
This is a serious product and will take time, effort and hardware to properly set up. It has its detractors but is a solidly built product that works. One consideration would be to have a dedicated server or host when using this shopping cart. It can be a bit of a resource hog on those servers that are not dedicated and this can be considered a drawback. It is not for consideration by everyone. Some may decide on a simpler shopping cart to use. Learning this is fairly easy and installation to your eCommerce site online is simple.
In the end, it is a good open source cart to use. It has all the features that are available for paid shopping carts. However if you are a small business or do not have a dedicated server, you may want to look elsewhere for a shopping cart. If you are a high revenue business, this could be the answer to your desires and needs. It is solidly built with the features that you want and a free price. Take the time to look at Magento as a source for your next shopping cart. It is well worth looking into and using as a part of your eCommerce business site.
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