6 Steps to Creating a Product Funnel

Creating a product funnel is definitely one important aspect of running an information business. You need to have at least 3-4 different information based products in order to meet the changing needs and demands of your potential clients. You can't just offer ebooks all the time especially when your customers are starting to need a bit more. Here's your guide to creating your own product funnel:

Learn from your competitors. Identify and research the people that you're going up against who are extremely successful in this business. What kind of products do they offer? How do they market them? What are their price tags? What makes one product different from the rest? Research at least 10 of your strongest competitors and I'm sure you'll get an idea.

Know your target audience. This is something that you need to do even before you start your information business. You need to know their needs and demands so you'll know the products to create to serve them really well. Also, know their buying power. You don't want to create products with price tags that these people will not be able to afford.

Start with ebooks. Everybody who's offering information based products start small. The reason for this is because your potential buyers wouldn't just shell out a hundred dollar bill on their first purchase. Of course, they would want to make sure first that they'll get their money's worth. So, the first products that you should create are small ebooks and audio products that cost $30-$50. With these products, you can discuss popular topics and issues related to your niche without going too deep. Give your prospects valuable information but make sure to leave out something so they'll look forward to your next offerings.

Analyze the success of your low-end products. Before you decide to create a middle-end product, analyze your eBook sales first. Were you successful? Did you get the number of sales that you were hoping for? You can only move forward if your sales are impressive. This means that you've succeeded in building a following and that your client base is now ready for more products.

Start creating middle-end products. Your customers wouldn't be satisfied with your ebooks in the long run. So, give them something that will meet their changing needs -create seminars (teleseminars and webinars). These can be conducted through phone or through Skype. You can invite as many prospects but it's best if you stick with smaller audience. Middle-end products are obviously more pricey compare to ebooks so you can expect more earnings. Depending on the response of your clients, you can go ahead and create high-end products such as one-on-one coaching programs. These are the most expensive type of info products. Again, ensure that they're worth every penny so your prospects will not think twice about signing up.

Promote your product line. Ensure that you promote all your products properly by communicating their unique selling preposition. The more sales you generate, the more opportunities you get to make new products.

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Review of Magento

Magento 1.4.0 is a free open source shopping cart created by Varien. It is supported by UNIX, Linux and Windows operating systems. The language is PHP and the database is MySQL and has its own source code. One of the things that is liked about this product is there is no product limit or category limit. It also comes with multi-language support built right in. Many of the things that you would look for in a shopping card are here such as gift certificates, newsletters, product reviews, customer registrations, discount coupons and so on.

It also includes the many different shipping features such as UPS lookup, price and weight range as well as UPS, FedEx, USPS and Canada Post lookup. Also included are the various tax options such as VeriSign, country and state options, PayPal and so on. Support is also featured with both paid and free support as well as customer forums. The reports include inventory, low stock, search and sales reports. So this is a complete shopping cart for those that are looking for something that will work with their eCommerce site completely. For a free open source shopping cart, it is loaded with features.

Many users love this shopping cart, although there were some dissenting voices. Some of the dissent was about the scripts of the cart, confusing and too hard to learn. The majority of the people reviewing this product liked it for its stability, ease of use and solid performance. This has established itself well in the shopping cart community. It is a midrange player that is strong and is aimed mainly at ecommerce businesses that are serious. This includes those that have revenue in the tens of millions. It is not advised for small shop owners to use this as users can be frustrated.

This is a serious product and will take time, effort and hardware to properly set up. It has its detractors but is a solidly built product that works. One consideration would be to have a dedicated server or host when using this shopping cart. It can be a bit of a resource hog on those servers that are not dedicated and this can be considered a drawback. It is not for consideration by everyone. Some may decide on a simpler shopping cart to use. Learning this is fairly easy and installation to your eCommerce site online is simple.

In the end, it is a good open source cart to use. It has all the features that are available for paid shopping carts. However if you are a small business or do not have a dedicated server, you may want to look elsewhere for a shopping cart. If you are a high revenue business, this could be the answer to your desires and needs. It is solidly built with the features that you want and a free price. Take the time to look at Magento as a source for your next shopping cart. It is well worth looking into and using as a part of your eCommerce business site.

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Info Product Creation the Fast Way

There are a lot of people who aren't able to completely outsource this important business activity, though it's not necessarily a viable option for everyone. The thing is there are so many business people who are not tapping the opportunity to be more successful in building their business revenue.

Interviewing experts for your info product creation is way faster than writing another eBook or report, or creating another audio or video how to product. Here, you don't really need to be knowledgeable on the subject. You just have to know the basics. Since you're interviewing an expert, the information they provide in the interview is most likely high quality. So just have to know how to ask good questions. An info product in the form of interview has a high-perceived value since an expert is the one providing the content.

You can also tell them that they are welcomed to promote their book or some other kind of related products or services at the end of the interview. Tell the experts that you're marketing your interview with him/her to reach as many people as possible. Once you're done with the interview you can have an audio product that you can give away as freebie and be able to persuade people to join your list. To boost the perceived value of your audio interview; it's recommended that you have it transcribed into text as well.

An interview will give an access to the experts quickly. Since you're interviewing an expert you are also classified to be an expert. Remember the Law of Association. People will connect you with the person who excels in his/her chosen field. With it you can partner up on future launches and you'll have potential partners that will market your products or events when you have. This could create a big boost to your info products in the end. It is like creating an info product without needing to learn to do it.

Info product creation doesn't necessarily need to be complicated or hard if you know the good way of doing it. And that smart way would be to leverage other people's skills and time. The response has been extraordinary. The need in the marketplace is nearly overwhelming. Experts might provide answers to some people's problem. In this way you could turn those contributions into products you can sell over and over. With specific how-to and resources you may turn your one-time events and consulting skills into saleable products. The only thing you need to start with is the ability to take action.

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Kraftwurx Uber Explained

The waters have certainly been tested in the 3D Printing Industry, now considered still in its infancy with an infinite number of future possibilities. Harnessing its vast potential and bringing that potential to the consumer in today's market place has yielded challenges. Kraftwurx, the newest player in this arena, has positioned itself to be the company that finally brings it all together. Thus far, the trend with companies like Kraftwurx has been to concentrate on in-house production of 3D Printed products to meet consumer demand, leaving only a small number of highly specialized jobs to be expedited by neighboring bureaus. This has afforded these companies some advantages. However, this business model has demonstrated some problems and inefficiencies that have negatively impacted their customers. Long lead times, material shortages and quality issues have become the norm, setting low standards and even lower consumer expectations.

Kraftwurx approach is entirely different. They establish a cooperative, dynamic web of veteran 3D Printing Bureaus across the globe, organized and structured to bring the highest quality products in the shortest time and at the lowest possible cost directly to the consumer. How are they accomplishing this? By leveraging the experience of the existing infrastructure and bringing their expertise to the table. The business model is all in the patent-pending software program licensed to Kraftwurx from sister company Digital Reality.

There is another aspect to the Kraftwurx business model. Democratized manufacturing is the name given to the maker-movement growing around the world. People everywhere with the skills to create and innovate are finding that 3D printing provides an excellent opportunity to bring their skills to market in the form of products and gadgets without the expense and difficulties of traditional manufacturing.

Kraftwurx is designed to place the customer in the driver's seat. The website makes it possible to design, manufacture and sell unique, personalized products, utilizing the wide range of bureaus available within the Kraftwurx network. These bureaus are offered the opportunity to produce the product as close to the end user as is possible, affording the consumer a competitive cost by avoiding shipping charges and possibly import/export and customs fees too. Not to mention that as a seller you don;t have to do anything but design and sell, kraftwurx handles everything else.

Finally, Kraftwurx provides the consumer with the ideal selling environment, by way of its User Accounts Stores, making the products available to online shoppers at the touch of a button. Revenue from these sales, in turn, will go directly back to the seller that created them.

It is really all about the customer from start to finish. Kraftwurx has observed the potential and is now poised to exploit it, yielding great benefits to those entrepreneurial individuals ready to capitalize on the next Industrial Revolution.

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PayPal's Return Policy and Its Significance to Digital Product Merchants

One of the only concerns I had in dealing with DigiResults was that I would be in charge of granting refunds (DigiResults themselves will issue the refund to the customer if you give them the greenlight to do so) to any customers who are dissatisfied with the quality of my product. That means more freedom but more work for me as I had to play judge with every new requested refund.

I mention this because I recently came across something interesting which relates to any digital product merchants (like me) who use an affiliate network like DigiResults or any instance where PayPal is involved for transferring money in part; something which all merchants should be aware of. I'm referring to PayPal's dispute policy as it pertains to digital products.

In their "what items are not covered under buyer protection section", they make it clear that "there are some payments that we do not cover including... most intangible items". Intangible items refers to a number of things which includes digital products and services.

What this means is that you (the merchant) are not liable or obligated to offer a refund on your digital product because digital products are not covered by PayPal's refund policy.

This also means that disreputable merchants could use this in their favor to give disgruntled customers the cold shoulder time and time again without repercussion.

This is just something for you to be aware of. That being said, the best thing to do is to establish a return policy which you can mention on your sales page to help encourage sales and stick to and follow it by the letter through all complaints whether that means approving or denying a refund.

And remember that while you're not liable or obligated to grant refunds in that scenario, people can still write nasty and discrediting things about you and your product online which can have an adverse affect on future sales/customers, so it's just something to keep in mind that it's in your best interest to again be as fair and just as possible when it comes to refunds.

Lastly, remember that the one caveat of this is that the customer can still file a credit card dispute if they used that card for the purchase. These disputes can be investigated like any other, and if you have evidence that the customer broke the terms of your refund policy (hence having your refund policy written specifically in a special section), then the customer won't have a leg to stand on, let alone a case against you.

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Create An Internet Marketing Product That Sells

Create an Internet marketing product that sells is very difficult nowadays since there is so much competition in this niche. For all the right reasons since buyers in this market are passionate and will buy again and again.

With so many competitors writing on the same topic, it's hard to persuade the people that your product is the one they should buy.

Unless you're already well-known in the field, people are not going to believe in your expertise to teach them and would rather choose a guru's product.

So how can you win over customers if you don't have a well-established reputation?

Here are the steps you need to carry out to create an Internet marketing product that sells:

1. Hot Topic

If you want to get attention for your product, the topic matters a lot. Always choose a topic that people regularly talk about and that is always brought up in conversations on blog or in forums.

Topics like Facebook, social marketing, list building, blogging are always in demand. If you choose a wrong topic that hardly gets any interest, you'll definitely struggle with selling the product.

2. The Offer

Next you need to create a good offer. An offer that the buyers don't need to consider what your track record is because it's so good.

For example, if you sold a list building course for twenty dollars and offered bonus interviews with other experts, a transcription of the interviews and an audio recording of your ebook, and a live webinar, buyers won't need to think too much about getting your product.

This is called an irresistible offer. If your offer is already an amazing deal, then making the sale is relatively easy.

3. Create the 'aha' moment

With your product, you need to create an 'aha' moment. If possible put this at the front and another one near the end of your product.

Your customers will be drawn to consume your product when you offer a good 'aha' moment right at the beginning. The 'aha' moment at the end will give them a good lasting impression of your ebook.

So what is an 'aha' moment?

It's when you explain the same principles, but give it a slight twist.

For example, instead of explaining how to install a blog, you can explain how to install several blogs in one domain and to personalize each of them.

Since the majority of products talk about installing one blog on a domain, you can be different and talk about installing multiple blogs.

See how easy it is? You don't need to reveal something ground breaking. Just be slightly original and make people remember you.

4. Getting the feedback

Since you have priced your product so low but have delivered excellent value and information, your buyers and affiliates will become your fans.

You have proven yourself to be knowledgeable, trustworthy and a good business man.

This is the kick start you need to start your online business. You can now sell more expensive products to these existing customers since they now trust and know that you will deliver as promised.

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